I’m Chelsea, a human-centered designer and systems thinker passionate about creating intuitive, impactful products and services through user-centered design.

I specialize in simplifying complex workflows through cross-functional design collaboration, driving strategic decisions that deliver meaningful value to both users and businesses. My experience spans in-house startup tech (Zapier, product design) and design agency (Fjord, service design) environments, with expertise across a variety of design disciplines:

  • UX & Product Design

  • Service Design, including workshop facilitation, service/journey maps, and cross-functional collaboration

  • Research Methods, such as user interviews, co-design, surveys, ethnographic studies, and synthesis

  • Systems Thinking, supported by a Systems Engineering degree from Penn

This unique blend of skills enables me to approach challenges holistically, adapt to diverse roles, and deliver impactful solutions that address systemic organizational issues and core user needs.

Case studies: Product Design

Case studies: Discovery Research & Service Design

Additional Projects

Zapier

Redesigned Zapier’s Chrome Extension to support users in running Zaps directly from the extension; also led design of Transfer and Tables-Import products

Product Design 

Plan International

Explored how to drive engagement with current and future donors to fundraise for Plan’s work with vulnerable women and children

Strategy Project management

Gov.UK

Redesigned a UK government employee HR portal, the container of a large quantity of complex HR policy content

UX Research Service & Interaction Design

BP Target Neutral

Research, synthesis, and strategy for helping BP incentivize customers to offset their carbon emissions

UX Research Service & Interaction Design

BP

Designed a “data marketplace” experience — portal enabling BP engineers to browse and download internal data sets

UX Research Service & Interaction Design

HSBC

Redesigned HSBC’s internal approach to change and innovation and pitched a POV to company leaders

UX Research Service Design

Chubb

Redesigned commercial insurance quoting portal for the world's largest publicly traded property & casualty insurance company

Interaction Design

Barbican

Explored customer experience — wayfinding, visitor perception, events, exhibitions, museums, theaters, and public workspaces

UX Research Service Design

Vodafone

Redesigned CRM technology to improve the user experience of customer service agents and reduce wait times for end customers

Interaction Design

Accenture Global Legal Review (GLR)

Redesigned a complex legal process and questionnaire that exists within Accenture, and created a digital tool to support it

UX Research Content Design Service & Interaction Design

EDF Energy

Redesigned the customer call centre experience for EDF employees, and prototyped an improved CRM system

UX Research Service & Interaction Design

GSK

Redesigned CRM technology to improve the user experience of customer service agents and reduce wait times for end customers

Content Design Service Design

Specsavers

Project pitch exploring how to redesign customer experience, from ophthalmology care to eyeglass retail shopping

UX Research Service & Interaction Design

T-Mobile

Designed a customizable product representative of basic e-commerce experience for telecom companies

Product Design 

University of Pennsylvania

Designed a web app in response to mental health crisis; enabled students to access resources and connect anonymously

Product Design 

Feedback from colleagues

  • Chelsea is a very intelligent and resourceful designer that was able to make sense of an extremely complex system creating a clear and simple journey — which was the crux of the entire engagement. A true star.

    Antonio, Senior Visual Designer

  • Chelsea was always proactive in helping the team throughout all disciplines. She was always available providing well thought-out comments and suggestions.

    Kasia, Senior Visual Designer

  • Chelsea's methodical, structured approach made it possible for the team to design a truly excellent tool, that really delivered on the key business objectives laid out by the client — it was a seriously impressive feat!

    Hannah, Design Lead

  • I appreciate Chelsea’s ability to think critically and speak out about her point of view in a very articulated way. She was always challenging and curious which really helped us push the quality of the delivery.

    Valentina, Design Lead

  • One of the things that really impressed me about Chelsea was how quickly she managed to get her head around a very complex project; she was able to absorb content quickly and make contributions from the get-go.

    Lilian, Design Lead

  • Chelsea worked hard to complete a rough concept and then walked the client through everything with very little support, clearly impressing them with her understanding and confident approach.

    Jenny, Design Lead