I'm Chelsea, a UX designer who transforms complex workflows into intuitive experiences that solve real user problems and drive business growth.

My work spans B2B SaaS, enterprise systems, financial services, and legal technology—designing both customer-facing products and internal tools across service design agency, consulting, and startup environments.

I excel at:

  • End-to-end product ownership from discovery research to delivery, having successfully launched multiple products that solved critical user needs and improved key metrics like activation, usage, and retention

  • Technical collaboration with engineering and product teams, balancing user experience with technical constraints to create feasible solutions

  • Systems thinking approach (backed by my Systems Engineering degree from Penn) that addresses root causes and creates scalable frameworks

  • Cross-functional leadership including workshop facilitation, service design, and strategic decision-making

Case studies

Additional Projects

Zapier

Redesigned Zapier’s Chrome Extension to support users in running Zaps directly from the extension; also led design of Transfer and Tables-Import products

Plan International

Explored how to drive engagement with current and future donors to fundraise for Plan’s work with vulnerable women and children

Gov.UK

Redesigned a UK government employee HR portal, the container of a large quantity of complex HR policy content

BP Target Neutral

Research, synthesis, and strategy for helping BP incentivize customers to offset their carbon emissions

BP

Designed a “data marketplace” experience — portal enabling BP engineers to browse and download internal data sets

HSBC

Redesigned HSBC’s internal approach to change and innovation and pitched a POV to company leaders

Chubb

Redesigned commercial insurance quoting portal for the world's largest publicly traded property & casualty insurance company

Barbican

Explored customer experience — wayfinding, visitor perception, events, exhibitions, museums, theaters, and public workspaces

Vodafone

Redesigned CRM technology to improve the user experience of customer service agents and reduce wait times for end customers

Accenture Global Legal Review (GLR)

Redesigned a complex legal process and questionnaire that exists within Accenture, and created a digital tool to support it

EDF Energy

Redesigned the customer call centre experience for EDF employees, and prototyped an improved CRM system

GSK

Redesigned CRM technology to improve the user experience of customer service agents and reduce wait times for end customers

Specsavers

Project pitch exploring how to redesign customer experience, from ophthalmology care to eyeglass retail shopping

T-Mobile

Designed a customizable product representative of basic e-commerce experience for telecom companies

University of Pennsylvania

Designed a web app in response to mental health crisis; enabled students to access resources and connect anonymously

Feedback from colleagues

  • Chelsea is a very intelligent and resourceful designer that was able to make sense of an extremely complex system creating a clear and simple journey — which was the crux of the entire engagement.

    Antonio, Senior Visual Designer

  • Chelsea was always proactive in helping the team throughout all disciplines. She was always available providing well thought-out comments and suggestions.

    Kasia, Senior Visual Designer

  • Chelsea's methodical, structured approach made it possible for the team to design a truly excellent tool, that really delivered on the key business objectives laid out by the client — it was a seriously impressive feat!

    Hannah, Design Lead

  • I appreciate Chelsea’s ability to think critically and speak out about her point of view in a very articulated way. She was always challenging and curious which really helped us push the quality of the delivery.

    Valentina, Design Lead

  • One of the things that really impressed me about Chelsea was how quickly she managed to get her head around a very complex project; she was able to absorb content quickly and make contributions from the get-go.

    Lilian, Design Lead

  • Chelsea worked hard to complete a rough concept and then walked the client through everything with very little support, impressing them with her understanding and confidence.

    Jenny, Design Lead